Why is PaceSetter so successful?
PaceSetter producers outsell industry
averages by more than double because the program emphasizes
a systematic approach to prospecting and selling.
Participants develop a personalized marketing plan and then
implement that plan by focusing first on x-dating and then
following up with an organized sales approach.
This program sounds like it might be
good for my CSRs. Should I sign them up?
program is only appropriate for commissioned, "outside"
producers who can devote at least 75% of their time to
pursuing new business.
My producer has insurance experience
already. Can the technical training be waived?
No. Much of
the success of the PaceSetter program is attributable
to the producers' understanding of the underwriting issues
associated with the risks they are prospecting, which is the
focus of the technical training classes. Also, the
experienced producers add to class discussion by providing
"real life" examples.
My producer has already taken the
Dynamics of Selling program. Can this be waived?
Participants often tell us they gain more from attending the
second and subsequent Dynamics of Selling programs than they
did the first. The sales coaches attend the program twice a
year and feel they benefit each time.
Is it OK for my producer to arrive
late, skip a class session or leave early because of
personal circumstances, inconvenient flight schedules,
birthdays, anniversaries, important meetings, sales calls,
Participants are required to attend all
sessions they qualify for and there are no excused absences, in either the Commercial Lines of Personal Lines
Producer Development Conference of the Commercial Lines Mid-Year PaceSetter Class
Reunion, in both the Producer Development Conference and
the Mid-Year PaceSetter Class Reunion.
What does the registration fee
registration fee entitles your producer to all the benefits
and privileges of the PaceSetter Sales Program for 12
months, as described in the brochure.
How can my producer qualify for the
registration fee refund?
of eligible new State Auto premium earns a PaceSetter fee refund of
50% of fees paid.
$75,000 eligible new State Auto premium earns a PaceSetter fee refund of
75% of fees paid and $100,000 earns a PaceSetter fee refund of 100% of fees paid.
(See official rules for complete description.)
Should I make travel arrangements for
my producer right away?
wait until you are notified that your producer's application
has been approved (not all are). We want to be certain
PaceSetter is a good "fit" for your producer.