PaceSetters are 200% more likely to succeed!

State Auto's innovative PaceSetter producer development program is an intensive year-long sales partnership between you, your producer, your agency and State Auto. Our team of insurance sales professionals works closely with each PaceSetter producer and agency to develop the marketing, sales and underwriting expertise necessary to write quality business--and improve your agency's bottom line.

PaceSetter July Sales Development Conference Going Digital

To ensure the safety and well-being of our agents and associates during the ongoing COVID-19 crisis, we are transitioning our July Sales Development Conference to a virtual format.

While we won't be able to work with agents in person, we will deliver an effective, engaging, and results-driven experience that will get new agents on the road to sales success!

Classes will take place each day from 10:00 AM - 5:00 PM Eastern time, with 10 minute breaks every 50 minutes, and one hour for lunch. The conference culminates with a commencement ceremony and celebration for all PaceSetters, sponsors, and guests on Saturday, August 1 from 10:00 AM - 12 noon.

Here's some additional information: 

PaceSetter Commercial Lines Program

July 20 - 24 and July 27 - 31

Fee: $4,700 

PaceSetter Personal & Small Commercial Lines Program

July 27 - July 31

Fee: $3,400  

PaceSetter Sponsor Sales Management Program

July 27 - 29

No additional fee

PaceSetter Commencement Ceremony
Saturday, August 1


2019 Program Brochure

2020 PaceSetter Program Brochure

For complete calendar of events click here.