PaceSetters are 200% more likely to succeed!

State Auto's innovative PaceSetter producer development program is an intensive year-long sales partnership between you, your producer, your agency and State Auto. Our team of insurance sales professionals works closely with each PaceSetter producer and agency to develop the marketing, sales and underwriting expertise necessary to write quality business--and improve your agency's bottom line.

PaceSetter Sales Development Conference Going Digital

To ensure the safety and well-being of our agents and associates during the ongoing COVID-19 crisis, we will continue our January Sales Development Conference in a virtual format.

While we won't be able to work with agents in person, we will deliver an effective, engaging, and results-driven experience that will get new agents on the road to sales success!

Classes will take place each day from 9:00 AM - 5:00 PM Eastern time, with 10 minute breaks every 50 minutes, and one hour for lunch. The conference culminates with a commencement ceremony and celebration for all PaceSetters, sponsors, and guests on Saturday, January 30th from 10:00 AM - 12 noon.

Here's some additional information: 

PaceSetter Commercial Lines Program

January 18 - 23 and January 25 - 30, 2021

Fee: $4,700 

PaceSetter Personal & Small Commercial Lines Program

January 25 - January 30, 2021

Fee: $3,400  

PaceSetter Sponsor Sales Management Program

January 19 - 20, 2021

No additional fee

PaceSetter Commencement Ceremony
Saturday,  January 30, 2021


2019 Program Brochure

2021 PaceSetter Program Brochure

For complete calendar of events click here.